Launch video
for a new feature or product
The video that carries your announcement on social media. The Macaly Cloud launch video we filmed has 751K views on X.
Macaly case studyVideo agency for tech, SaaS and AI · Prague
Launch videos for SaaS and AI
that keep up with your product.
Launch videos, sketches, your own show and product videos for software companies.
A creative video agency from Prague for tech startups, SaaS and AI companies: launch videos for new features, product and explainer videos, campaign sketches and your own YouTube shows. For Macaly we film everything from scripted sketches to the Macaly 24 show. Ad videos from CZK 9,900, monthly content from CZK 28,990 excluding VAT.
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01 / Formats that work in this field
What we film
for product teams.
Campaign sketches
from CZK 9,900 per video
One product benefit, one situation viewers remember. For Macaly we made a series of sketches where the product is the punchline.
Video ads for Meta and TikTokYour own show or podcast
from CZK 9,900 per episode
Macaly 24 is a real conversation about AI instead of an advertising monologue. The most watched episode has 12,053 views on YouTube.
Video podcastsProduct and explainer videos
what the product does
Videos that show what the product does and who is behind it. An explainer video makes the product clear to new customers. For Macaly we also make product videos alongside the sketches and the show.
How to choose video for SaaS02 / Work instead of promises
From a sketch
to your own show.
Macaly Sketches, Macaly 24 and product videos751K launch video viewsHow to choose video for SaaS A guide to formats and budgetWhat to film firstHejTech Our own technology brandYouTube and short videos
- 751Kviews of the Macaly Cloud launch video on X ↗
- 12,053views of the most watched Macaly 24 episode ↗
03 / Prices you know upfront
Clear starting prices.
One-off or monthly.
Silver: up to 6 videos. Gold: up to 12 videos. The Partner programme adds publishing and a monthly report. We confirm formats, deliverables and the final price against your brief.
Silver
Up to 6 videos per month
from CZK 28,990per month, excluding VAT
Gold
Up to 12 videos per month
from CZK 54,890per month, excluding VAT
Partner
Production, publishing and reporting
from CZK 89,900per month, excluding VAT
One-off: a project from CZK 18,990, an ad video from CZK 9,900, a video podcast episode from CZK 9,900. All prices exclude VAT.
04 / What we take care of
How we work
with product teams.
- 01
We start with the product priority.
First we find out what needs selling or explaining this month. Only then do we pick the format.
- 02
We bring the ideas.
We bring the concepts, write the scripts and prepare the shoot. You approve the direction and check the product details.
- 03
Shoots planned around releases.
In an ongoing collaboration we plan shoots around your release schedule. The first shoot happens within 14 days of signing.
- 04
Czech and English.
We film in English for a global audience and in Czech for the home market.
Before we talk
Practical
questions.
How much does a launch video or product video cost?
A single ad video starts at CZK 9,900, a video podcast episode at CZK 9,900 and a one-off project at CZK 18,990. Recurring content is covered by monthly packages: Silver from CZK 28,990 for up to 6 videos, Gold from CZK 54,890 for up to 12 videos and the Partner programme from CZK 89,900 including publishing and reporting. All prices exclude VAT; we confirm the exact price against your brief.
Do you make explainer videos?
Yes. An explainer video makes it clear what the product does and who it is for. We handle the concept, script, filming, editing and graphics.
Do we need our own ideas?
No. For Macaly we bring the concepts, write the scripts and prepare the shoot. You approve the direction and check the product details.
Do you film in English for international markets?
Yes, we film in Czech and English. Further language versions and captions are agreed per project.
How fast can you make a video for a new release?
We plan the first shoot within 14 days of signing. In an ongoing collaboration we plan shoots around your release schedule. The delivery date depends on the editing scope and feedback rounds.
Do you guarantee views like Macaly’s?
No. Macaly’s numbers are results of one specific collaboration, not a promise. We agree the production scope, deliverables and dates.
Other industries
Finance and advisory Ad spots, YouTube and shorts for advisors, accountants and finance firms.from CZK 9,900 per ad videoHotels, resorts and entertainment Event promos, resort content and shows from one team.from CZK 9,900 per ad videoBig brands A production partner for brands and agencies that need production they can rely on.from CZK 18,990 per project
Vertical Visuals / Video for tech and SaaS
What are you shipping
next month?
Send us the product and the release plan. We’ll suggest which video to film first.
Plan an introductory call