01 Hook
The first second decides.
We build the opening line and shot to stop the scroll and say straight away what the video is about.
Video ads · Meta · TikTok
Video ads
for Meta and TikTok.
A hook in the first second.
Versions you can test.
We make video ads for Facebook, Instagram, TikTok and YouTube: concept, script, filming, editing, captions and versions for each format. A single video ad from CZK 9,900 excluding VAT, regular new creatives in a monthly package.
01 / Performance, not just a pretty picture
What a video ad
has to do.
An ad on social competes with every other video in the feed. So we check six things on every spot.
02 Concept
The customer's problem, not the logo.
We turn the message into a situation that can be filmed and understood. The product arrives as the answer, not the opener.
03 Variants
Several versions to test.
One shoot gives several versions: different openers, lengths and calls to action. We agree the number of variants up front.
04 Formats
Cut for each channel.
9:16 for Reels, TikTok and Shorts, 4:5 for the feed, 16:9 for YouTube. We prepare versions for the agreed channels.
05 Captions
Works with the sound off.
Ads are often watched muted, so every video has captions and legible graphics.
06 Rhythm
New creatives every month.
Ads wear out. In a monthly package we deliver new versions regularly, so there is always something to test.
02 / Examples instead of promises
Complex services.
Ads that make sense.
MyValueOfficer and TaxVision
8 spots. Two brands.
Financial management and accounting turned into situations that can be filmed and understood. The ideas were the client's; we improved the scripts and handled direction, filming, editing and graphics.
Full collaboration
MyValueOfficerWhere is the company losing money?
MyValueOfficerNothing left for payroll
MyValueOfficerCash flow under control
MyValueOfficerFinancial management under control
TaxVisionA tax auditor’s nightmare
TaxVisionA dangerous parcel
TaxVisionFour companies. One overview.
TaxVisionWhen the accountant does not pick up
Macaly / campaign skits
One product. Three stories.
A familiar problem, an unexpected situation and the product as the punchline. Each skit stands on its own, so they can be tested against each other.
751K views of the Macaly Cloud launch video on X. Post on X
The Macaly partnership
03 / A budget you know in advance
Videos from CZK 9,900.
New creatives in a package.
A single video ad starts at CZK 9,900 excluding VAT. Regular new versions for testing are produced within a monthly package. Ad budget management is not part of production.
One video ad
Concept, filming, editing and captions
from CZK 9,900per video, excluding VAT
Silver
Up to 6 videos per month
from CZK 28,990per month, excluding VAT
Gold
Up to 12 videos per month
from CZK 54,890per month, excluding VAT
Partner
Production, publishing and reporting
from CZK 89,900per month, excluding VAT
A series of spots, more actors or locations? We prepare the budget from your brief. The final price and scope are confirmed before we start.
04 / From brief to finished versions
You know the customer.
We film the ad.
- 01
Goal and offer.
What the ad should sell, to whom and where it will run. We propose the number of videos, variants and formats from that.
- 02
Scripts and hooks.
We write scripts and several opening lines for approval. You confirm the message, we handle the execution.
- 03
Shoot day.
In our studio in Prague 10 or at your place. We guide the people on camera so they come across naturally.
- 04
Edit, versions, delivery.
Editing, captions, graphics and versions for each format. Your team or your agency then runs the campaigns.
Our studio, your office, or somewhere else.
We film in Prague or at a location agreed in advance. The proposal confirms the place, conditions and any travel or rental costs.
Before we talk
Practical
questions.
How much does a video ad cost?
A single video ad for Meta or TikTok starts at CZK 9,900 excluding VAT. The price also depends on the number of variants, formats, actors and locations. Regular creatives for testing are covered by monthly packages from CZK 28,990 excluding VAT.
Do you also run the ad campaigns?
We produce the videos; we do not manage the ad budget. We deliver the videos in formats for Meta, TikTok and YouTube to your team or agency, which runs and evaluates the campaigns.
How many versions do you make from one shoot?
It depends on the brief. One shoot day can produce several spots and versions with different openers, lengths and calls to action. We agree the number of variants up front so it is clear what you will test.
Which formats do you deliver?
Whatever the channels need: 9:16 for Reels, TikTok and Shorts, 4:5 for the Facebook and Instagram feed, and 16:9 for YouTube. Every video has captions.
Do we need our own idea and script?
No. We can write the concept and scripts, or develop your idea. For MyValueOfficer and TaxVision the ideas were the client's; we improved the scripts and handled direction, filming, editing and graphics.
Who will appear in the video?
Your team, the founder, or actors as the script needs. We guide people on camera through pace, eyeline and phrasing. Casting and its costs are agreed in the proposal.
Vertical Visuals / video ads
What should your ad
sell?
Tell us what you offer and to whom.
We will propose concepts, hooks and the first versions.