Long-term collaborationA campaign that
gets attention.Content that
keeps going.
From scripted ads to an original show about AI. For Macaly we develop ideas, write scripts and handle filming and post-production. One team that knows the product and does not start from zero every time.
Three short stories. One original show. Choose what to watch.
Not three versions of one ad.
Three reasons to follow the brand.
Situation first. Product second.
We turn waiting for a website, excuses and outdated processes into short scripted scenes. The humour starts with a problem the audience recognises. The product arrives as the payoff, not a lecture.
Concept → script → acted sketch → social versionsThe brand has its own voice.
For the recurring Macaly 24 show, we prepare topics and handle filming, picture, sound and editing. Our work also includes graphics and thumbnail design. The long-form conversation is adapted into short clips that stand on their own. The featured episode follows Petr and Filip's discussion of AI agents.
Topics → filming → editing and graphics → episode and short clipsWatch the Macaly 24 episode on YouTube ↗Show what the product can really do.
Our work on the Macaly Cloud launch included motion graphics, product presentation and sound finishing. Typography, graphic overlays and interface demonstrations connect the explanation to the product in use. Petr Brzek published the finished launch video on X.
Product demonstration → motion graphics → sound finishingWatch the Macaly Cloud launch on X ↗You know your product.
We put it on screen.
We do not start with a camera. We start with what you need to say.
We connect the product priority with a topic and format that make sense for it.
Product context, target audience and current priority.
We take ownership of the question, ‘What should we film?’
We bring concepts, write scripts and prepare the shoot. A sketch, interview and product film do not follow the same template.
Direction approval and product-detail review.
One team from the first take to the final edit.
We handle direction, camera, lighting and sound, followed by editing, graphics and versions for the agreed channels.
Participation by your team when they are part of the format.
You approve. We finish the details.
We apply feedback and deliver finished work. The next content builds on our knowledge of the product and brand.
Feedback and subsequent distribution on your channels.
You do not need another
person coordinating video.
You need a team that finishes it.
If your product is growing but the internal team cannot develop and produce content every week, let us look at your rhythm. We propose formats and a collaboration scope that make sense for you.
Discuss a collaboration ↗Monthly production: scope and pricing ↗
Choosing a video format for SaaS ↗
Intro call
Let’s
talk.
Tell us what your product needs to explain and where your content team lacks capacity. On the intro call we discuss the right formats, scope and way of working.
- 1Short formbudget optional
- 2We get back to youwithin 24 hours
- 330-minute callwhat to film first