Published 2026-11-04 · Updated 2026-11-04 · Vertical Visuals
How to choose an agency for Meta and TikTok video ads
What sets a video ad apart from regular content, which examples to ask for, how many versions you need, and what is production versus campaign management. With Vertical Visuals prices excluding VAT: video ads from CZK 9,900.
Číst českyA video ad is not regular content
An ad on Facebook, Instagram or TikTok has to grab attention in the first seconds, work without sound and lead to one action. It needs a strong opening (hook), subtitles, a clear message and versions that can be tested against each other.
An agency that is good at recurring content or a company film will not necessarily know performance creative. Ask directly about ads that ran as paid campaigns.
Ask to see real ads, not a showreel
Ask to see complete ads in 9:16 and find out which brand they were for and where they ran. Ask who came up with the concept and who wrote the script.
At Vertical Visuals you can see, for example, short sketches for Macaly (Veštica, Digitálny patológ, Aj Pán Boh ide s dobou) and ads for MyValueOfficer and TaxVision. The Macaly Cloud launch video we filmed has 751K views on Petr Brzek's post on X (3 Nov 2026).
Ask about versions and fresh creative
One video in one format is not enough for advertising. Ask how many opening variants the agency delivers, in which formats (9:16, 4:5, 1:1, 16:9) and lengths, and how quickly it delivers fresh creative when a campaign stops working.
With us, regular new versions for testing are produced within a monthly package, so campaigns do not wait for a new shoot.
Separate production from campaign management
Producing video ads and managing campaigns are two different jobs. Management means campaign setup, targeting and working with the budget you pay directly to the platform. Agree who does what, so finished videos do not wait to be launched.
Vertical Visuals produces video ads and their versions. We do not manage ad budgets; your team or your ad agency runs the campaigns.
Vertical Visuals prices for reference
A single video ad for Meta or TikTok starts at CZK 9,900 excluding VAT and includes concept, filming, editing and subtitles. The number of variants, formats, actors and locations affects the price.
Regular fresh creative is produced in a monthly package: Silver from CZK 28,990 for up to 6 videos, Gold from CZK 54,890 for up to 12 videos, all excluding VAT. A one-off project starts at CZK 18,990; a series of spots with more actors or locations is quoted to the brief.
Frequently asked questions
How much does a video ad for Meta or TikTok cost?
At Vertical Visuals a single video ad starts at CZK 9,900 excluding VAT: concept, filming, editing and subtitles. The number of variants, formats, actors and locations affects the price.
Do you manage ad campaigns too?
No. We produce video ads and their versions. Your team or your ad agency manages the campaigns and the budget.
How many versions of one video do we need?
For testing, at least two or three opening variants are worth it, plus formats for every placement where the ad will run. We agree the exact number per campaign.
Can we start with a single video?
Yes. A single video ad starts at CZK 9,900 and a one-off project at CZK 18,990 excluding VAT. For regular fresh creative, a monthly package from CZK 28,990 excluding VAT fits better.