Václav
Nedvídek
VáclavNedvídek'spersonal-brandchannel.Business,economics,financialautopsiesofwell-knownCzechcompanies.Scripts,studio,postandpublishinginamonthlyretainer.
Why does Alza rule Czechia?
The story of a deal that destroyed its biggest rival. A deep dive into Czech e-commerce and the balance sheets behind Alza and HP TRONIC.
01 / The channel
A personal-brand channel for a business audience. Václav breaks down well-known Czech companies through the numbers: Alza, Heineken, Notino, Partners, Wood & Seeds. Strategy, balance sheets, behind-the-scenes stories of rise and fall. The tone is analytical, data-driven, but storytelling-first.
- 01Long-form analysis of one company or market, hook in the first five seconds
- 02Standalone shorts with their own concept plus shorts repurposed from long-form
- 03Consistent brand identity across every format and publishing channel
· Position ·
The creator brings the idea.
The pipeline delivers 12 videos a month.
The creator handles the script and the point of view. We handle everything between that and publishing.
02 / Client portal
A custom content calendar for every client
The client gets real-time visibility into the status of every video. Script, shot, edit, approval loop, scheduled publish, final URL. No Excel, no Slack threads, no chasing things down.
- 01A custom portal built to spec. Direct from Vertical Visuals.
- 02Real-time statuses: Script, Shot, Edit, Post, Scheduled, Published
- 03Approval loop via Frame.io wired directly to each video row
- 04Audit log and backups. The client sees who changed what and when.
Producer & format lead
I run the retainer, hold the production bar, host the shoots, and push the channel forward on both format and performance.
03 / What we do month after month
Four production layers that make up the full personal-brand pipeline. From raw script to published video across three platforms.
Scripts
Václav writes a raw script in Google Docs. Filip rewrites it into A-ROLL/B-ROLL format, adds the MVO ident, a hook in the first five seconds, and a structured CTA at the end. Václav approves and tweaks. The script is always locked in the document before shooting.
Studio + shoot
Two shoot days a month at the Vertical Visuals studio, half-day blocks based on client availability. One day yields three to four episodes plus a batch of shorts. Multi-camera setup, broadcast mics, a unified look across the season.
Post-production
The editor (Martin) cuts long-form and shorts in parallel. Motion graphics and graphic layers in the client brand kit. Thumbnails are outsourced to Godly Visuals (specialists in high-CTR YouTube thumbnails). Review runs through Frame.io in two to three rounds.
Publishing & social
Long-form publishes on YouTube on Monday and Wednesday. On Wednesday a trailer Short goes out at the same time. In between, running shorts go to YouTube Shorts and Instagram Reels. We schedule via the client portal, which the client sees in real time.
12 videos a month. One production pipeline. No chaos.
Václav handles the content and the point of view. We handle everything between that and publishing: script, shoot, post, thumbnails, scheduling, and publishing itself.
Personal-brand video pipeline for business leaders
We'll build your retainer and the client portal. Scripts, shoots, post and publishing on YouTube and social.