Vertical Visuals
× URUG
Native iPhone content for premium hand-woven rugs. From craft to sale.
01 / Videos created
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Behind the scenes
Shooting content directly inside the URUG sheltered workshop on an iPhone 17 Pro
02 / About the project & our role
URUG is a premium hand-woven rug brand made inside a sheltered workshop that employs people with disabilities.
Our job is to create authentic, native-looking content on an iPhone 17 Pro that communicates the value of the craft, the product quality, and drives customers to the site to order.
Format: Native iPhone content for Reels, TikTok, Shorts
Goal: Brand building, visibility, and driving sales
Content strategy
Planning topics and formats that resonate with the audience and drive conversions.
Hooks & scriptwriting
Writing strong hooks, clear benefits and CTAs that stop the scroll and drive action.
Shooting & post
End-to-end flow from iPhone shoots through editing optimized for each platform.
03 / Content mix
We create content that doesn't just look great. It sells.
Product showcases
Rugs in interiors, pattern details, textures. Content that shows the premium quality.
Process & craft
Behind-the-scenes from production: hand-weaving, the team in the sheltered workshop, authenticity and the value of the craft.
Lifestyle & styling
Inspiration for customers: how the rugs work in modern interiors, on-trend styling.
Performance creatives
Videos built for both organic reach and paid ads: strong hooks, clear benefits, clear CTAs.
Seasonal campaigns
Strategic content for key seasons: deadlines for custom orders, in-stock pieces with guaranteed delivery.
Repeatable system
A consistent flow of content that keeps URUG visible, strengthens the brand, and generates orders.
04 / Our approach
Native iPhone content
We shoot on iPhone 17 Pro. Content looks authentic, organic, and native to social. No over-produced studio shots.
Sells, not just looks
Every video has a clear job: stop the scroll, communicate the value, drive people to the site and convert.
Premium quality communication
We show the details, the craft and the quality, so people understand why URUG rugs are worth it.
Full flow
Strategy → Hooks & scripts → Shooting → Editing → Packaging for each platform (Instagram Reels, TikTok, YouTube Shorts).
From 1.5K to 9K followers in 3 months. Consistent drive to the site.
Vertical Visuals helps URUG grow with consistent short-form video content that doesn't just look great. It sells.
Strategy + creative
We don't just make another pretty video. Every piece has a clear objective, a strong hook, and drives action.
Repeatable system
A steady flow of quality content keeps URUG visible, builds trust, and generates sales.
Need content that sells?
Let's build the strategy and content that works for your brand.