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Who we work with

Active retainers + project mix

Vertical Visuals is the outsourced internal marketing team for B2B companies — the speed and investment of in-house, the stack and bench depth of an external agency. Active 2026 mix: personal-brand retainers for B2B founders (the lead specialty), brand campaign work for major Czech enterprises, performance + short-form, plus a unique broadcast TV credential. Most relationships are multi-year. Many include bilingual delivery (Czech + English + German). For visual case studies see /portfolio.

MyValueOfficer — personal-brand retainer (lead specialty)

Active retainerpersonal-brandlong-form-youtubesocial-short-formmeta-ads

Monthly retainer for the MyValueOfficer brand: 12 videos per month — 4 long-form YouTube + 4 standalone shorts + 4 repurposed cuts. Plus periodic Meta Ads campaigns. The reference engagement for our personal-brand retainer model: personal-brand video for B2B founders and executives at production scale.

  • 12 videos / month: 4 long-form + 4 standalone + 4 repurposed
  • 2 shoot days per month (~3 hours each)
  • Filip Valent handles all client communication
  • Senior editor handles long-form; cameraman-editor handles shorts

O2 Czech Republic — brand campaigns

Project workbrand-campaignsocial-short-formtelco
Case study →

Brand campaign video production for O2 Czech Republic, the largest Czech telecommunications operator. Sub-projects include the O2 Letní Kampaň (summer campaign) and the Klapky & Kopačky 4-part YouTube series pairing Czech athletes with filmmakers. Hybrid stack: cinematic Sony FX3/A7SIII for premium TV-style ads + iPhone-native production for social-native short-form.

  • Sourced via Filip Valent's HejTech personal brand credibility (90,400 TikTok)
  • Hybrid cinematic + creator-native production stack

URUG — short-form for premium hand-woven rugs

Project worksocial-short-formiphone-nativee-commerce
Case study →

iPhone-native short-form for URUG, premium hand-woven rugs brand. Consistent vertical content for Reels, TikTok, and Shorts.

  • 1.5K → 9K followers in 3 months

Penguin Online — performance video for Meta Ads

Past projectbrand-campaignsocial-short-formperformance-contente-commerce
Case study →

Modern dry-cleaning brand. Content blending education, emotion, and style for Meta paid distribution. 240+ videos delivered across the engagement.

  • 240+ videos delivered
  • 200% higher ROAS
  • 35% lower CPA

King's Resort — Nova Sport TV broadcast partnership (unique credential)

Active retainerbroadcast-tvlong-form-youtubemultilingualpoker
Case study →

Creative direction + full TV broadcast production for King's Resort under a 2026 partnership with Nova Sport (Czech sports broadcaster): 78 episodes per year (29 Poker Highlights weekly best-of + 49 King's Show + Brunato Talks studio episodes — 17 King's Show + 32 Brunato Talks hosted by King's Resort CEO Federico Brunato). Bilingual delivery in Czech (broadcast), English, and German (additional YouTube channels). The engagement where most of our AI tooling stack was built and proved.

  • 2 TV episodes per week, every week, broadcast-spec
  • Bilingual production (Czech + English + German) with native commentators
  • On-location shoots batched at Rozvadov venue
  • Filip Valent serves as Creative Director on the King's Resort side

Jsem Hercules — Beat The Pro social-impact campaign

Past projectbrand-campaignsocial-impactsportsnarrative
Case study →

Eight-video narrative campaign pairing Czech pro athletes with young talents in skill-swap format. Full creative direction.

  • 150K+ views across the campaign

Regional retainer

Active retainerlong-form-youtubesocial-short-form

Smaller-scope retainer with 3-month minimum commitment. Mixed long-form + social-format scope with adjusted cadence.

  • Setup pilot shoot Q2 2026

HejTech — Filip Valent's personal tech brand (R&D environment)

Active retainersocial-short-formlong-form-youtubetech
Case study →

Filip Valent's own tech-content brand. Vertical Visuals produces all editing for the YouTube long-form arm. Strategic role: format R&D environment for the agency + sourcing trust badge for client outreach (it's how O2 came in).

  • 90,400 TikTok followers + 5,466 Instagram + 8,700 YouTube
  • 4.3M views in last 50 videos sampled, 1.2M-view best-performing video
  • Active across TikTok, Instagram, YouTube

Frequently asked

What kinds of clients does Vertical Visuals work with?

Active 2026 across three engagement types: (1) Personal-brand retainers for B2B founders and executives — MyValueOfficer is the reference engagement (12 videos/month: 4 long-form + 4 standalone + 4 repurposed). (2) Brand campaign work for major Czech enterprises — O2 Czech Republic (sub-projects: O2 Letní Kampaň + Klapky & Kopačky 4-part series). (3) Performance + short-form — URUG (premium hand-woven rugs, 1.5K → 9K followers in 3 months) and Penguin Online (240+ videos, 200% ROAS, 35% lower CPA). Plus a unique broadcast TV credential: a 78-episode/year partnership with Nova Sport for King's Resort. Filip Valent's HejTech personal brand operates inside the agency as the R&D environment.

What's the flagship engagement?

Two flagships answering different needs. MyValueOfficer is the lead retainer — personal-brand video for a B2B founder, 12 videos/month (4 long-form YouTube + 4 standalone shorts + 4 repurposed). It's the model engagement most prospects look most like. King's Resort + Nova Sport is the unique broadcast credential — a 78-episode/year partnership delivering bilingual CZ/EN/DE TV content (29 Poker Highlights weekly best-of across 16+ tournament series like WSOPC, SZTOS Millions, German Poker Days, Italian Poker Sport, plus 49 King's Show + Brunato Talks studio episodes). It's the engagement where most of our AI tooling stack was built and proved. Filip Valent is also Creative Director on the King's Resort side.

What industries does Vertical Visuals serve?

B2B-focused mix: personal brands for founders and executives (MyValueOfficer + HejTech), telecommunications (O2 Czech Republic), e-commerce and lifestyle (URUG, Penguin Online), social-impact campaigns (Jsem Hercules), tech (HejTech), and a unique broadcast credential in casino entertainment (King's Resort + Nova Sport). The mix is intentionally niche-led — personal-brand video for B2B founders is the lead specialty.

Does Vertical Visuals work with international clients?

Production is primarily Prague-based, but the team delivers in English, German, and Slovak in addition to Czech. The flagship King's Resort + Nova Sport partnership specifically produces a German-language YouTube channel (@kingsresortde) for the DACH market.

Is the founder personally involved on every engagement?

Yes. Filip Valent (founder + Creative Director) handles client communication on every retainer and is on every shoot. Editing, captions, and project management are delegated to specialist team members; client comms and creative direction stay with Filip.

Do clients get visibility into video pipeline progress?

Yes — every retainer client gets a custom portal at verticalvisuals.cz/track/<client> as part of the retainer scope. Built with Claude Code in days. Each client sees video-by-video pipeline state (Hotovo / Ve výrobě / Naplánováno), monthly breakdowns by content type, content calendar with publish dates, all OTP-gated. Live for King's Resort (/track/kings-resort) and MyValueOfficer (/track/mvo/client). The portal is our internal tool that helps us deliver faster and more precisely while showing clients exactly where their videos sit. It's a deliverable that comes with the retainer, not a SaaS we sell separately.

Become the next public case study

Active retainer slots open Q3 2026. Project work available immediately.

Get a quote →