Vertical Visuals
× Penguin Online
End-to-end video production and creative strategy for a premium dry-cleaning brand.
01 / Videos created
Click to play. No autoplay, no noise.
02 / About the project & our role
For Penguin Online, a premium dry-cleaning brand, we handled not just video production but also content strategy and creative concepts.
The content was built on the real-world processes shared by the founder. The goal: build trust and educate customers with premium content.
Locations: studio, dry cleaner interiors, exteriors
Cadence: 3 videos a month, 1 shoot day
Full production
Videos for Instagram and TikTok ready to publish.
Creative concepts
Scripts grounded in a deep understanding of the services.
Content strategy
Planning topics and formats with viral potential.
03 / Themes and treatments
Educational videos
Wool care, chemical cleaning, detailing, steam guns: clear demonstrations of the process.
Viral education
"Mistakes you're making with down jackets" - education with viral potential.
Comparisons
Cheap vs. pro care: clear demonstrations of the quality difference.
Product videos
How-tos and recommendations: how to look after your clothes.
Behind the scenes
Authentic footage from the dry cleaner and the work process.
Premium content
Building trust through professional, carefully crafted content.
2x higher ROAS. 240+ videos delivered. 35% lower CPA.
A consistent flow of premium content that doesn't just look great. It sells.
· Testimonial ·
"Thanks to Vertical Visuals we have a steady flow of quality content that not only looks great, but actually sells. Our campaigns deliver double the results."
- Marketing Team, Penguin Online
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