King's
Resort
Four years, one production partner. From poker highlights for social media all the way to TV production.
01 / Monthly rhythm
Every month the same rhythm: shoot days right in Rozvadov, 14 videos optimized for Reels and TikTok, turnaround 48 hours from shoot to finished video. Four years without a gap.
- 0114 videos a month optimized for Instagram Reels and TikTok
- 02Poker highlights from ongoing tournaments and events
- 03Atmospheric behind-the-scenes from the casino
- 04Fast turnaround (48 hours from shoot to finished video)
02 / From the first Reels to TV production
One relationship that expanded year after year. From social media through major campaigns and live events all the way into TV production.
Start: monthly social retainer
Poker highlights and behind-the-scenes, 14 videos a month.
Major campaigns
King’s App launch, 4 teasers from a single production day.
Live events
Full social media coverage of WSOPE 2025.
Expansion into TV
77+ TV episodes a year for Nova Sport 1 and OnePlay (40 King’s Show and Brunato Talks + 37+ KR Events).
Read the TV case study
03 / King's App Launch · Major campaign
Teaser campaign for the new app launch
For King's Resort, the largest casino in Europe, we built a high-impact teaser campaign designed to introduce their new mobile app in a modern, bold way.
With the app not yet launched, we created four visual teasers that communicated its key benefits without showing a phone screen. Perfect for the LED displays inside the casino, where the videos play silently.
Our team handled the whole process in a single production day: from concept and scriptwriting through casting, shooting, and post. Once the app launched, we adapted the videos for phase 2 by adding packshots and CTAs to drive downloads.
Order food straight from the app
Tournament sign-up in one tap
Blackjack: know when to take a seat
Real-time cash game overview
One shoot, two campaign phases, and a visually strong package that tied innovation to the King's brand energy.
04 / WSOPE 2025 · Social media coverage
Social media strategy for the biggest poker event in Europe
During World Series of Poker Europe 2025, held at King's Resort, the Vertical Visuals team handled the full social media coverage of the event.
We designed and ran the content strategy across every platform: daily updates, highlights, and recap videos capturing the biggest moments of the tournament. Throughout the series Filip Valent acted as both host and creative lead, making sure every piece of content reflected the energy of live poker and the prestige of the WSOPE brand.
Our goal was to make followers feel part of the action whether they were in the casino or watching online. The combination of fast storytelling, on-site reporting, and cinematic visuals delivered a dynamic social presence that significantly lifted audience engagement during the event.
360+ videos. 15M+ views. Four years without a gap.
A partnership that grew from social media all the way into TV.
· Testimonial ·
"Vertical Visuals create consistent quality content that genuinely resonates with our audience. They're fast, professional, and they understand the poker community."
- Marketing Team, King's Resort
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