How much does social media content cost? Production, management and ads in one overview

The price covers three different jobs

When a company asks for social media content, it often buys three things at once. Production means ideas, scripts, filming and editing. Management means publishing to a plan, captions, Stories and static posts, replies to comments and messages, and a regular report. Paid ads mean a budget you pay to the platform and the work on campaigns.

Some agencies sell all of it in one package, others only part. Before comparing prices, decide which of these jobs you need from an agency and which you can handle yourself.

What drives the cost of production most

The biggest factors are the number of finished videos and the number of filming days. When a month of content is filmed in one go, each video costs less than when every one needs its own shoot. It also matters how many people are on camera and how much preparation they need, how many locations there are, how much graphics and animation each video has, and in how many formats or languages you need it.

Approval affects the price too. A set number of revision rounds and one decision maker on the client side save time for both sides.

Vertical Visuals prices for reference

Silver starts at CZK 28,990 a month for up to 6 videos, 6 concepts and scripts, one filming day and two revision rounds. Gold starts at CZK 54,890 for up to 12 videos, more filming days as needed and three revision rounds. The Partner programme starts at CZK 89,900 a month and adds publishing and a monthly report to production.

Without a monthly commitment, a one-off project starts at CZK 18,990, a single video ad for Meta or TikTok at CZK 9,900 and a video podcast episode at CZK 9,900. All prices exclude VAT; we confirm the final scope in a written proposal.

How many videos a month make sense

A few videos a week is usually enough for a steady presence. More important than the number is a rhythm that holds even in busy months.

A real example: Václav Nedvídek publishes 12 videos a month, 4 long YouTube videos, 4 cutdowns and 4 standalone shorts. They come from two filming blocks of up to two hours each. This is one specific collaboration, not a rule for every industry.

What to ask before you sign

Who publishes, and how much? What does the monthly report contain? Is the ad budget included or separate? What licences cover the music and footage? What is the notice period? Ask for the answers in writing in the proposal.

At Vertical Visuals monthly collaboration has a 30-day notice period and three months is not a required minimum. We do not handle ad budgets; social media management can be added to Silver and Gold by agreement.

Frequently asked questions