Question 1

What was the O2 Letní Kampaň?

Accepted Answer

A 2025 summer brand campaign produced by Vertical Visuals for O2 Czech Republic, the country's largest telco. The deliverable bundle covered both premium TV-style brand video and short-form social-native cuts — the hybrid format O2 needs to compete on TikTok / Reels alongside traditional broadcast.

Question 2

Why did O2 pick a smaller agency for a flagship summer campaign?

Accepted Answer

O2's brand team specifically wanted creator-native production texture alongside cinematic gear. Vertical Visuals delivers both — Sony FX3 / A7SIII broadcast-spec capture plus iPhone-native vertical cuts validated by Filip Valent's HejTech personal brand (90K+ TikTok followers, 20M+ views).

Question 3

How did Vertical Visuals connect with O2?

Accepted Answer

The relationship was sourced through Filip Valent's HejTech personal-brand credibility on TikTok. HejTech's reach and content texture matched what O2 wanted for the summer campaign — proof that personal-brand-driven creator presence converts to enterprise client work.

Question 4

What's a typical Czech telco summer campaign budget?

Accepted Answer

Multi-asset summer campaigns for premium Czech telcos typically run from 60,000 CZK for short-form social bundles up to 250,000+ CZK for full hero-video plus social-cut deliverable sets. Vertical Visuals' transparent pricing reference is published at verticalvisuals.cz/balicky.

Letní kampaň
pro O2 CZ

01 / Výzva & řešení

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