How to choose a video agency in Prague: what to ask before the first call

First decide what you are buying

A video agency can mean a one-off company video, recurring social media content, video ads for Meta and TikTok, or your own YouTube show or podcast. Each needs a different team, rhythm and budget. Before comparing agencies, write down what the video should achieve, where people will watch it and how often you need new content.

A simple split helps. A one-off project solves a specific need. Recurring production keeps a profile in rhythm. Video ads are made in versions you can test against each other. An agency that does one well will not necessarily do the others equally well.

Ask for examples in the same format, not just a showreel

A showreel shows that a team can make good pictures. For a decision, it is more useful to see real videos in the format you need: shorts on a client profile, an ad spot, a podcast episode or a full month of output. Ask where the videos run and who did what: idea, script, filming, editing and publishing.

For Vertical Visuals you can look up episodes of The King's Show, released every week on Nova Sport, Václav Nedvídek's recurring YouTube videos, or the campaigns and Macaly 24 show for Macaly. For each collaboration, our site describes what the client supplied and what we did.

Compare the price per output and what it includes

Proposals are hard to compare when one quotes a filming day and another a month. Convert them to finished videos and ask what is included: concepts and scripts, filming days, editing, subtitles, graphics, versions for different formats, revision rounds and music licensing. Also check whether the price includes VAT.

For reference, at Vertical Visuals Silver starts at CZK 28,990 a month for up to 6 videos with one filming day and two revision rounds, Gold at CZK 54,890 for up to 12 videos, and the Partner programme at CZK 89,900 including publishing and a monthly report. A one-off project starts at CZK 18,990, a single video ad at CZK 9,900 and a video podcast episode at CZK 9,900. All prices exclude VAT.

Find out who creates the content and how approval works

The difference between an editing supplier and an agency is who brings the ideas. Ask who prepares topics and scripts, who directs people on camera and how you will give feedback. Agree the number of revision rounds and the person on your side who approves. Without that, even a good project stalls in approval.

We prepare concepts and scripts, direct people on camera during the shoot, and you leave feedback directly on the video in Frame.io. The client approves the accuracy of any claims. We schedule the first shoot within 14 days of signing.

Separate production, social media management and ad budget

Video production, social media management and paid ad management are three different services. Social media management means publishing, captions, Stories, replies to comments and messages, and a report. Ad management means setting up campaigns and working with the budget. Ask which of these a proposal includes, so you are not surprised that nobody publishes the finished videos.

Vertical Visuals produces video in every package. Publishing and a monthly report are part of the Partner programme; management can be added to Silver and Gold by agreement. We do not handle ad budgets: we deliver the video ads and their versions, and your team or your ad agency runs the campaigns.

Frequently asked questions