New to filming? How we guide founders and experts on camera

You do not need to arrive as a trained presenter

You know your business or subject. You do not need to arrive knowing how to present it to a camera. At a Vertical Visuals shoot, the team helps with delivery as well as picture and sound. We do not expect a flawless performance before we start.

On-camera direction is included in Silver, Gold and Partner whenever we film people.

Before filming: your ideas, expressed naturally

Decide who the video helps and what they should take away. Bring factual background, a concrete example and any information that requires expert approval. You do not need to turn specialist language into a slogan; we need to understand what you want to say.

We help structure the message and adapt the wording for speech, then rehearse it together. If a sentence reads well but is difficult to say, we adjust it while preserving your meaning. You remain responsible for approving specialist accuracy.

On set: specific feedback between takes

We work on pacing and pauses, where to look, posture and gestures. Between takes we give specific feedback: where to slow down, which word needs emphasis or how a sentence could sound more natural. You do not need to monitor all of this alongside the content, camera and lighting.

The aim is not to turn everyone into the same kind of presenter. We look for a delivery that fits the person, topic and brand. Rehearsal and repeated takes are normal parts of filming.

A real example of divided responsibilities

Václav Nedvídek brings his own specialist views and factual scripts. Vertical Visuals adapts them for filming and handles direction, production, editing, thumbnails and publishing within this engagement. We support his expertise by taking care of production.

The public case study shows a monthly mix of 4 long YouTube videos, 4 extracts and 4 standalone shorts from two filming sessions of up to two hours each. That is the scope of this specific engagement. Specialist preparation and approvals also require client time.

What to agree for your shoot

Tell us who will appear, whether they have filmed before and what feels difficult. We agree formats, topics, filming time and approvals before production. Direction during a shoot is not a separate public-speaking course or something reserved for the most expensive package.

Silver starts at CZK 28,990 per month excluding VAT, Gold at CZK 54,890 and Partner at CZK 89,900. Deliverable counts and filming days differ; all three include on-camera direction whenever we film people. Publishing and monthly reporting belong to Partner or a separately agreed scope.

Frequently asked questions