How much does a video podcast cost? What drives the price of an episode

Studio rental or full production

There are two kinds of offers. Renting a podcast studio with equipment, where you handle the format, guests, hosting and often the editing yourself. And full production, where a team prepares the format, films the conversation with several cameras, edits it and also delivers short clips for social media.

Rental costs less per hour; full production saves your team's time and the result is a show, not just a recording of a conversation. Compare offers by the price of a finished episode with the same scope, not by the hourly studio rate.

What drives the price of an episode

Episode length and the number of cameras. The location: a studio or your office. The number of guests and hosts. How much graphics and subtitling the episode needs and how many short clips you want for Reels, TikTok and Shorts. Whether you need a thumbnail, a separate audio version for Spotify and Apple Podcasts, and who publishes the episodes.

Filming several episodes in one day saves the most. Equipment, lighting and set are prepared once, and you have content for several weeks ahead.

Vertical Visuals prices for reference

Filming and editing one episode starts at CZK 9,900 excluding VAT. The final price depends on episode length, the number of cameras, the location and the number of short clips.

We price a recurring series by the number of episodes and the scope. Planning, publishing and a monthly report can be taken over within the Partner programme from CZK 89,900 a month. A one-off video project outside podcasts starts at CZK 18,990. We always confirm the scope in a written proposal.

What one shoot delivers

The full episode in 16:9 with camera switching, graphics, subtitles and cleaned-up sound. Short 9:16 clips, each understandable without the context of the whole conversation. A thumbnail matched to the topic and guest and, on request, a separate audio version.

A real example: for King’s Show and Brunato Talks, one shoot covers one King’s Show episode and two to three Brunato Talks interviews. Vertical Visuals produces Brunato Talks for King’s Resort and the Macaly 24 show for Macaly, and filmed Michal Hubík's MH Podcast. The most watched Macaly 24 episode has 12,053 YouTube views (3 Nov 2026).

What to ask before you choose

Who prepares the format and topics? Who directs the guests on camera? How many cameras will film and who looks after the sound? Are short clips, a thumbnail and an audio version included? How many feedback rounds do you get? Who publishes the episodes? Is the price with or without VAT?

We prepare the format and topics, direct guests and hosts on camera, and you leave feedback directly on the video in Frame.io. We film in Czech and English.

Frequently asked questions