AI in video production: tools assist, people decide

AI is a tool, not the product

We build and use our own production tools. AI assists with routine work; people retain creative judgement and the brand’s voice. We do not supply generative videos. The engagement produces filmed and edited content, not a list of software subscriptions.

Review remains human

A script must reflect what the brand actually wants and can substantiate. Captions, names, numbers and specialist statements need checking. We assess the edit for its audience, not just whether the file passes a technical check.

Clients approve content and factual accuracy. We collect video feedback in Frame.io. An automatically prepared draft is not an approved deliverable, and a ready file is not a published video. Publication must match the agreed scope and approval.

Production visibility does not mean public client data

Our client portal supports visibility into an engagement. It is not an open public tracker and does not give the public access to other clients’ work or data. The existence of a technical interface is not an offer of public data access.

Judge a production partner by relevant work and a clear scope. Without comparable measurement, we do not claim that AI makes every project a particular percentage faster. Delivery dates depend on the brief, production and approvals.

Frequently asked questions