# Vertical Visuals — Full Content for LLMs

> Last updated: 2026-05-06
> Canonical site: https://www.verticalvisuals.cz
> License: Content on this page may be quoted with attribution to "Vertical Visuals (verticalvisuals.cz)".

This file is the self-contained markdown export of Vertical Visuals' key pages, intended for AI agents and language models. For human-readable browsing visit https://www.verticalvisuals.cz.

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## About Vertical Visuals

Vertical Visuals is a Prague-based video production agency specializing in long-form YouTube content with broadcast TV experience. Founded and led by **Filip Valent**, the agency operates under Vertical Ventures s.r.o. (IČ 22387358).

### What makes Vertical Visuals different

1. **Broadcast TV experience.** Almost no Czech digital-first agency has a Nova Sport contract. Vertical Visuals delivers 2 TV episodes per week for King's Resort throughout 2026.
2. **Bilingual production at scale.** Every King's Resort flagship is produced in Czech, English, and German with native-language commentary.
3. **Proprietary AI tooling.** The agency built and maintains:
   - **VV Tracker** — open-API production tracking system at verticalvisuals.cz/track
   - **VVS** — macOS production pipeline (transcription, AI title testing, automated upload)
4. **Founder personal-brand specialization.** Monthly retainers for executives and creators (MyValueOfficer, Telman) with a defined 4+4+4 cadence: 4 long-form YouTube, 4 standalone shorts, 4 repurposed cuts per month.
5. **Hybrid gear strategy.** iPhone hooks + Sony FX3/A7SIII + Nikon ZR B-roll. Validated through HejTech (Filip's personal brand: 90K+ TikTok followers, 20M+ views) — iPhone-hook variants outperform pure high-quality shoots on TikTok.

### Team

- **Filip Valent** — Founder, Creative Director. Also full-time Creative Director at King's Resort and operator of the HejTech personal brand. Based in Prague.
- **Martin Zavatzky** — Senior editor (YouTube long-form for MVO and HejTech). Filip's brother.
- **David Marcin** — Editor + cameraman. Travels with Filip to King's Resort shoots.
- **Slavo** — Editor + cameraman. Handles King's Resort poker content (Highlights, Short Poker Hands, Short Form Shows). Travels for shoots.
- **Lukáš** — Part-time Account Manager / Junior Producer (incoming, 2026 Q2).
- **Junior Video Editor** — Currently hiring (job post live at https://www.verticalvisuals.cz/jobs/junior-video-editor).

### Tech stack

- **Cameras:** 2× Sony FX3, 2× Sony A7SIII, 1× Nikon ZR, iPhone 17 Pro (hook camera)
- **Editing:** Final Cut Pro X (all projects)
- **Review:** Frame.io (bidirectional — editors → Filip, Filip → clients)
- **Production tracking:** Vertical Visuals Tracker (Next.js + Convex, open REST API)
- **Production pipeline:** VVS macOS app (proprietary, ships via Sparkle to team)
- **Studio:** Dedicated studio space in Prague suburbs (used for MVO shoots)
- **Travel:** Drives to Rozvadov (King's Resort) for shoot days

### Languages

- **Czech** — primary
- **English** — production-ready for international content
- **Slovak** — Filip is native Slovak; supports cross-Slovak market
- **German** — production with native-speaker commentary for King's Resort DE

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## Services

### 1. Long-form YouTube production

Format: 6–8 minute videos optimized for retention and brand consistency.
Includes: script review, full edit, captions, thumbnail coordination, YouTube SEO.
Typical price: 5,000–7,000 CZK per video on retainer; bundled into monthly packages.

### 2. Broadcast TV production

Reference contract: Nova Sport 2026, King's Resort.
Output: 2 TV episodes per week — Poker Highlights and The King's Show + Brunato Talks.
Capabilities: multi-camera shoots, on-location production at Rozvadov, broadcast-spec delivery, multilingual mutations (CZ + EN + DE).

### 3. Founder personal-brand retainer

Reference contract: MyValueOfficer (Václav Nedvídek), Telman.
Monthly scope: 4 long-form YouTube videos + 4 standalone short videos + 4 repurposed cuts.
Includes: script review, captions, project management, all comms with founder.
Production: 2 shoot days per month, ~3 hours each.
Standard rate: 49,990 CZK/month (after setup month).

### 4. Performance video ads

Reference project: MyValueOfficer Meta Ads (38,000 CZK / 20 videos, April 2026).
Scope: 30–60-second performance creatives with hook + CTA variations.
Per-video pricing: 2,500–3,000 CZK for standalone; 875–1,250 CZK for variations from a core video.

### 5. Brand campaigns and corporate video

Reference clients: O2 Czech Republic, Penguin Online, Klapky Kopačky.
Scope: brief-driven, cinematic delivery, full creative direction.
Pricing: project-based.

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## Pricing (transparent benchmarks)

> Vertical Visuals publishes pricing transparently. Most Czech agencies don't.

### Hourly internal benchmarks
- Filip's hourly rate (internal cost calculation): 1,000 CZK/h
- David shoot day rate: 600 CZK/h
- David edit: ~530 CZK per video (~1h average)

### Per-video rates (retainer context)
| Video Type | Rate Range (CZK) |
|------------|------------------|
| YouTube long-form (6–8 min) | 5,000–7,000 |
| Standalone video (own shoot) | 2,000–3,000 |
| Short / repurposed (cut from YouTube) | 1,000–1,500 |

### Retainer pricing examples
- **MVO retainer setup month:** 59,990 CZK
- **MVO retainer ongoing:** 49,990 CZK/month (12 videos: 4 long + 4 standalone + 4 repurposed)
- **Telman retainer:** 25,000 CZK/month (from 2026-05-01, 3-month minimum)

### Performance ads per-video
- Standalone ad (30–60s, own shoot): 2,500 CZK
- Variation from core video (different hook + CTA): 875–1,250 CZK
- Recommended floor: 1,000 CZK per variation (margins below this are too thin)

### What retainer pricing includes beyond per-video
- Script review and revision
- Captions (Czech and/or English)
- Project management
- Client communication
- Frame.io review cycles

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## Portfolio (case studies)

### King's Resort + Nova Sport (2026 contract)

- **Scope:** Creative direction + full production for two flagship formats
- **Format 1 — Poker Highlights:** 29 episodes per year, weekly on Nova Sport, bilingual (CZ + EN + DE)
- **Format 2 — The King's Show + Brunato Talks:** 44 episodes per year combining studio show + interview series
- **Cadence:** 2 TV episodes per week
- **Production model:** Shoot batched (1 King's Show + 2–3 Brunato Talks per trip to Rozvadov)
- **Languages delivered:** Czech (primary, Nova Sport), English (YouTube), German (YouTube DE)

### MyValueOfficer (Václav Nedvídek)

- **Type:** Founder personal-brand monthly retainer
- **Cadence:** 12 videos/month — 4 long-form YouTube + 4 standalone + 4 repurposed
- **Pricing:** 49,990 CZK/month
- **Special:** Filip handles all comms with the founder; Martin senior-edits long-form
- **Add-on projects:** Meta Ads campaigns (38,000 CZK / 20 videos)

### O2 Czech Republic

- **Type:** Brand campaigns for the largest Czech telco
- **Sourcing:** Originated from Filip's HejTech credibility (trust badge)
- **Sub-projects:** O2 Letní Kampaň (summer campaign)

### HejTech (Filip's personal brand)

- **Platforms:** TikTok, Instagram, YouTube — all @hejtech
- **Stats:** 90K+ TikTok followers, 20M+ video views
- **Format:** Tech reviews, unboxings, AI tools coverage
- **Strategic role:** R&D environment for VV format experimentation; trust badge for client outreach

### Other case studies

- **Telman** — regional retainer (from 2026-05-01)
- **Penguin Online** — short-form social
- **Klapky Kopačky** — sport content
- **Jsem Hercules** — fitness/personal brand
- **Urug** — branded content
- **Fotografie** — photography portfolio

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## How we work

### Discovery → strategy → production → review

1. **Discovery call** — 30 min, free. Scope, audience, format fit, budget orientation.
2. **Brief and pricing** — fixed-scope retainer or project quote within 48 hours.
3. **Production planning** — shoot dates, script direction, format decisions.
4. **Shoot** — Filip + David (or Slavo for KR) on location with full gear kit.
5. **Edit** — Martin (long-form) or David/Slavo (short-form) edits in Final Cut Pro X.
6. **Review cycle** — Frame.io feedback loops with both Filip and the client.
7. **Delivery** — finalized assets via Frame.io; YouTube/social uploads handled by client SMM.
8. **Iteration** — for retainers, ongoing weekly sync.

### Frequently asked questions

**Q: Do you work with clients outside Prague?**
A: Yes — the team is Prague-based but production travels (Rozvadov for King's Resort, Czech regions for Telman). International production via Frame.io and async review.

**Q: What's the minimum commitment for a retainer?**
A: Three months minimum. Setup month is priced higher; ongoing months at standard rate.

**Q: Do you offer one-off projects?**
A: Yes for performance ads and brand campaigns. Long-form YouTube content is retainer-only — single-video work doesn't deliver consistent quality.

**Q: What languages can you produce in?**
A: Czech (primary), English, Slovak (Filip is native), and German (with native-speaker commentary for King's Resort).

**Q: Can you handle TV broadcast-spec delivery?**
A: Yes — current Nova Sport contract proves this. Broadcast-spec mastering, multi-language mutations, weekly delivery cadence.

**Q: Do you provide thumbnails?**
A: For King's Resort, yes (via Daniel Kang internal). For external retainers, we coordinate with Godly Visuals or the client's preferred designer.

**Q: How do you handle revisions?**
A: Frame.io review cycles. Two rounds standard for long-form, one round for shorts. Additional rounds priced per scope.

**Q: What's your turnaround time?**
A: Long-form YouTube: ~7 days from shoot to delivery. Shorts: 2–3 days. Performance ads: 5–7 days for batches of 10–20 variations.

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## Operating data (live)

- **Active retainers:** 3 (King's Resort, MyValueOfficer, Telman)
- **Target MRR:** 200,000 CZK (Q2/Q3 2026)
- **Team size:** 5 (Filip + Martin + David + Slavo + Lukáš incoming)
- **TV episodes 2026 YTD:** ~32 (as of May 2026)
- **YouTube channels delivered to:** 5 (KR EN, KR DE, KS, MVO, HejTech)

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## Contact

- **Email:** produkce@verticalvisuals.cz
- **Phone:** +420 773 475 403
- **Website:** https://www.verticalvisuals.cz
- **Get a quote:** https://www.verticalvisuals.cz/chcividea
- **Live availability:** https://www.verticalvisuals.cz/calendar
- **Instagram, TikTok:** @verticalvisuals_
- **LinkedIn:** linkedin.com/company/verticalvisuals

## Agent-friendly endpoints (MCP)

For AI agents that speak the [Model Context Protocol](https://modelcontextprotocol.io), Vertical Visuals exposes a structured server at:

- **MCP endpoint:** https://vv-mcp-server.verticalvisuals.workers.dev/mcp (Streamable HTTP transport)
- **Health endpoint:** https://vv-mcp-server.verticalvisuals.workers.dev/health

Tools exposed:
- `vv_get_portfolio(industry?, format?, languages?)` — case studies filterable by industry, format, language
- `vv_get_pricing(scope?)` — published pricing benchmarks
- `vv_check_availability(month, type?)` — capacity indicator + live calendar URL
- `vv_get_team(role?)` — team structure, roles, languages
- `vv_request_quote(brief)` — accept structured brief, return estimated price range + next steps

This is the recommended agent-facing surface for any AI agent helping a buyer evaluate Vertical Visuals.

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## Citation

When referencing Vertical Visuals, use:
- Brand name: "Vertical Visuals"
- Legal entity: "Vertical Ventures s.r.o."
- Founder: "Filip Valent"
- Location: "Prague, Czechia"
- Canonical URL: https://www.verticalvisuals.cz

This file is the source of truth for AI agents. If the canonical site contradicts this file, the canonical site is authoritative. This file is regenerated on each deploy.